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January 16, 2018

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How To Buy A Diamond. A Guide to Diamond Mastery.

March 18, 2018


Step by Step guide to Diamond Mastery. 


If you, like most guys, know nothing about diamonds and this whole purchasing thing is really confusing - you're not alone! 


But let us tell you, a basic understanding of diamonds will keep value in your pocket and get you a jaw-dropping stone that doesn’t break the bank.


Our 6 steps will free you from the fear of getting it wrong and of overpaying, but diamond mastery and getting-it-right.


Control what you can control. 


Diamond buying success is a matter of 'smart asset allocation'


Buying a diamond is all about trade-offs. Unless you’re one of the lucky few where budget isn’t an issue, the rest of us have to figure out what matters most! For your pocket and your future-fiance's dreams and ring desires.


For example; would she prefer you go 'big' but isn’t obsessed with perfect clarity? Would a small but totally perfect diamond be a better bet?


Get a diamond that fits your budget and your sweetheart's finger.



1. Figure out your Budget.


First, allot a budget and decide what you can afford to spend. This will help narrow down your 'smart asset allocation' for the more technical trade-offs to make a right decision.
For example, a two-carat diamond could cost anywhere from a few thousand pounds to over £30,000 +. But what determines the price?


2. Diamond Size or Diamond Quality. (size being important for many women)


Once you’ve put together a budget, decide how important size is. For her - is a bigger diamond a better one? Or a smaller stone totally sentimental. Does she ogle over celeb rings and would love a bigger rock she can show off to all her friends? Or would she hate the attention that comes with a big ring. In which case, and smaller but better quality diamond is your best bet. 


3. Figure the Diamond Quality You Need.  


Once you've decided bigger is better, or smaller is best, the next thing to decide is the diamond 'quality' you want. This is a clever balance between aesthetic, and expense. Get this trade-off right and you can nail your smart asset allocation. Do you really need a perfect gem or are you ok with small flaws if it helps the budget. 


Tip: (After size) There are three things to consider here that drive price up - or down. Colour clarity and cut.


4. Colour How 'WHITE' is your diamond.


To avoid any noticeable yellow in your forever gem, stick to the near colourless category and above. That's I colour at it's lowest. Faint yellow is oka