Diamonds 101

Choosing a diamond should be simple, right? We think so, so we've decoded them. Let us break it down for you.

Three things.

There are three main things to get your head around: colour and clarity and cost. 




Aka. How white is your diamond



Aka. How perfect is your diamond

and Cost.

Aka. How big is your diamond


Once you’ve got your head around clarity, colour and size, you can work out what you actually want. Do you want to go big, but aren’t obsessed with perfect clarity? Would a small but totally perfect gem be a better bet? Either way - LIV can sort you out. Expect to spend between £3000 and £25,000+ for a bespoke rock.

I do's done right.

Not sure where to start? Don't panic, we're here to help. Get in touch with us. 

The process

Diamonds Decoded

Rings Decoded



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London - 0 (+44) 75 4515 7235

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